Building a Community Around Your Local Business
The ability to build a loyal community around your brand will prove instrumental this year and in the years to come.
Being a local, small business owner is hard. If the last several months have taught us anything, it is that building a strong, local community to support your brand is absolutely essential to maintaining a thriving business. No one could have predicted the ramifications that have come and will continue to come in light of the COVID-19 pandemic. As such, business owners throughout South Florida have been tasked with reevaluating their companies in a number of ways.
First and foremost, local business owners have been forced to take a hard look at their business model. What is working right? What can be adapted to sustain these difficult times? How can the company operate in a leaner manner to keep costs as low as possible? These questions are incredibly important to answer. In addition, however, business owners have been forced to think deeply about their customer base, their lifeline. What are you doing to build a true community around your brand?
Today, we highlight some important tips that business owners can utilize in building a local community of their own:
- Make sure that your storefront is inviting for customers, consider adding an inspirational quote or even a daily joke as these things will engage foot traffic prospects and loyal customers
- Launch a loyalty program that rewards repeat customers and incentivizes new customers to make purchases
- Team up with a local charity by sponsoring an event
- Create an online community by utilizing your social media platforms to communicate with your local prospects and customers
- Consider partnering up with another business that is complementary to your own
- Make sure that everyone on your internal team understands your brand persona and exemplifies that in each and every engagement
- Offer value to customers and prospects by educating them in your respective field
South Florida business owners have all been struggling this year. The ability to build a loyal community around your brand will prove instrumental this year and in the years to come. No matter what industry your business may fall into, connecting with customers and prospects on a human level is critical to overall business success.
9 Facts About Thunderstorms
While no one can truly predict that severity of a storm, being knowledgeable about the potential damage that they can cause is imperative.
Florida weather is unlike the weather anywhere else in the world. One minute it could be beautiful and sunny and the next minute gray clouds could roll in and thunderstorms start booming. Thunderstorms in Florida can pass in 10 minutes or wreak havoc on an area for hours. The unpredictability that comes with South Florida storms makes it difficult to prepare and respond. The impact of thunderstorms ranges significantly, so Florida homeowners must take as many precautions as possible.
The fact that Floridians have grown so accustom to major thunderstorms is both a blessing and a curse. On one hand, being used to big storms reduces panic and makes the aftermath easier to deal with. On the other hand, the familiarity of thunderstorms can cause some Floridians to fail to act quickly and appropriately before a storm hits. In any case, being armed with facts is important for everyone. An educated person is in a much better position to weather a storm in Florida.
We have collected some of the most interested facts about thunderstorms below:
- Since light travels faster than sound, lighting is seen before thunder
- Snowstorms can cause thunder too
- The eye of a storm is very calm and can even be sunny
- A storm is pulled down by rain
- Approximately 6,000 lightning strikes occur each minute in a thunderstorm
- Astraphobia is the name for a fear of thunder and lightning
- A cumulus cloud weighs more than 1 million pounds
- On average, the temperature of lightning is 36,000 degrees Fahrenheit
- The way to calculate the distance that a storm is from you is to count the number of seconds between a flash of lightning and the sound of thunder (calculated as second divided by 5)
While no one can truly predict that severity of a storm, being knowledgeable about the potential damage that they can cause is imperative. At SERVPRO, our storm damage team has years of experience in repairing and restoring homes after a storm strikes. Contact us today to learn more!
SERVPRO Answers Pensacola’s Call for Storm Help
When Pensacola called asking for help, we immediately sent out our highly trained storm damage repair and restoration team.
While Florida residents can prepare for storms by protecting their homes and loved ones to the best of their ability, there are certain aspects that are out of anyone’s hands. For instance, when a large tropical storm or hurricane hits an area hard there will inevitably be some structural water damage that must be addressed immediately.
When a big storm hits, there is rarely enough emergency response teams available in the immediate area of the storm to properly repair and restore all of the damage. This was the case when Hurricane Sally came sweeping through the Florida Panhandle. Although it had weakened to a tropical storm, Sally still brought with it damaging flooding. So, when Pensacola called for help, SERVPRO of East Davie / Cooper City came to the rescue.
Out of 1,700 SERVPRO franchises, only 42 of them are on the emergency storm team and we are proudly one of them. This means that we travel to areas in need of storm damage and water damage repair and restoration. Our team is currently in Pensacola providing much needed help. Some of the most notable things that we are doing include:
- Water damage repair and restoration
- Storm damage repair and restoration
- Removing dry wall in damaged areas
- Interior roof repairs
- Removing carpet and laminate in flooring that suffered flood damage
- Removing ceilings to deal with roof damage
- Repairing flooring with flood damage where everything from the ground up (2-4 feet) must be removed
After the storm hit, we were contacted when an influx of calls came in for water damage repair and restoration. When Pensacola called asking for help, we immediately sent out our highly trained storm damage repair and restoration team. It is our honor to play a role in helping our neighbors to the north recover in their time of need.
Call us today to learn more about our storm damage and water damage services!
The Value of a Family-Owned Business
Are you ready to see the difference of a family-owned business? We are ready to help any time, any day.
The power of family is immense and we have never been so sure of that since the pandemic hit. Leaning on family and loved ones in challenging times and celebrating with family and loved ones in happy times is what life is all about. While SERVPRO may be a big corporation, all of the franchises are individually owned. This means different things for different people, but for us, this means a family-owned business.
Our franchise was established in 2005 as an independently owned and operated business focused solely on serving our community with pride and honor. In fact, our family motto is all about customer satisfaction and appreciation. This mindset lays the foundation for everything that we do. Over the last 15 years, we have gone above and beyond for our customers. From tiny leaks in a home kitchen to enormous flooding in a commercial building, we have seen it all and we have solved it all.
How do we do it? By following the leads of our father-son owner duo. Alan and Adam Greenstein run the show here and that means we treat every employee, customer, and community member like family. When our phones ring, the person on the other end is in need of help and it is our goal is provide unmatched services to them save time and money, no matter how large or small the issue may be.
As we find ourselves in the beginning of the heart of hurricane season, it is important to remember that we are storm damage and water damage experts. Our team is available 24 hours a day, 7 days a week for our community. With a staff highly trained in property damage restoration, we handle the cleanup for residential and commercial buildings. We take pride in being a family-owned business because we know what that means for our customers.
Are you ready to see the difference of a family-owned business? We are ready to help any time, any day. Give our office a call today to learn more about our services!
Top Risks of Starting an Accidental Home Fire
House fires can be started in one of two ways: either the fire is started by the heating up of combustible materials or from a chemical reaction.
According to the National Fire Protection Association (NFPA), more than 350,000 home fires occur each year in the U.S., causing around 2,000 deaths. Within seconds, an accidental house fire can rapidly spread, putting everyone and everything in the home in serious risk of immediate danger. Generally, house fires can be started in one of two ways: either the fire is started by the heating up of combustible materials or from a chemical reaction.
No matter how the fire is started, these house fires can be scary and unpredictable, so it is vital to be aware of the most common causes of a house fire and have a proper restoration plan in place.
Here are the most common risks of starting an accidental house fire:
Cooking/In the Kitchen
Without a doubt, cooking presents the highest risk of starting an accidental home fire, starting about half of all home fires. With many risks in the kitchen, fires can start from a variety of places and it important to be aware of the most common causes. For example, grease is a highly flammable material and can easily become overheated on a stove or oven.
Many kitchen fires start when someone is cooking a food that produces grease, like bacon, and leaves the food unattended, and discovers the fire when it is too late. Also, toasters, crockpots, grills, and other cooking appliances can easily catch fire if left unattended or they have a buildup of crumbs inside the appliances.
After cooking fires, heating appliances, such as space heaters are the second leading cause of residential fires. Both heaters that require fuel, which can combust if not properly maintained and electrical heaters, where electrical wires can spark a problem, are at risk of starting a fire. According to the Consumer Products Safety Commission (CPSC), heating appliances are responsible for around 25,000 home fires and more than 300 deaths in the U.S. each year. It is critical for the safety of your home to never leave the house with a heater running.
When smoking cigarettes or other flammable substances, it is important to be aware of the potential for a hazardous fire. The National Fire Protection Association reports that fires started from cigarettes cause approximately 1,000 deaths a year in the United States. Even worse, many smoking fires occur when individuals are asleep, such as a cigarette butt catching carpeting, furniture, or other flammable materials on fire.
According to the EFSi (Electrical Safety Foundation international), faulty electrical wiring is responsible for 51,000 fires and around $1.3 billion in property damage each year. These fires are typically a result of short circuits which then spark that ignites building materials, or either from circuits that are overloaded with current, causing wires to overheat. These fires can be deadly because they often start small and in hidden locations, and build up before residents are cognizant of them.
At SERVPRO, we are the fire damage repair experts. If your home or business has sustained fire damage, we are here to help. Call us today to learn more!
How To Prepare Your Business for Hurricane Season
The top 4 vital steps to ensure the safety of your business during a tropical storm or hurricane.
According to the Federal Emergency Management Agency (FEMA), “almost 40-60 percent of small businesses never reopen their doors following a disaster.” Knowing the necessary steps to prepare your business for a natural disaster and staying up to date with the most recent safety measures is essential for any successful company.
Unlike other natural disasters, there is usually time to prepare before a hurricane or tropical storm reaches land. Having a plan set for when disaster strikes can ensure your business will remain prosperous.
1. Create an comprehensive emergency plan before the storm
The most crucial time to prepare for a natural disaster is before it is an imminent threat. By thinking through hard decisions that need to be made in case of a storm before it actually happens, you will be able to use clear thinking and judgment to decide.
The Occupational Safety and Health Administration (OSHA) requires business to have an Emergency Action Plan (EAP) and this plan should cover any precautions related to hurricanes and tropical storms. This hurricane survival plan should be updated annually to ensure its accuracy. As recommended by the OSHA, this plan should include:
- Under what weather conditions will the plan be activated, like certain time intervals (when the storm is 96 hours from impact, 72 hours, 48 hours, 36 hours, 24 hours, etc) that will require certain actions.
- The chain of command
- Detailed evacuation procedures, including routes and exits
- Procedures for accounting for personnel, customers and visitors
- Equipment for on-site personnel
- Emergency functions and the employees that will perform them (like who is allowed to check on the worksite after the storm)
2. Determine individual crisis management roles and prepare employees.
Knowing which employees are designed to each task will avoid any confusion of responsibilities and ensure things run smoothly. It is important to identify which employees are essential for the function of the business and which ones will be requires to be on site. Every employee should be well aware of the plan and understand their expectations, so no one is taken by surprise.
3. Coordinate with local partners
Being aware of the plans of other local businesses, as well as the local police department, fire department, hospitals, and utilities providers can be very beneficial. While some business partners may also be preparing for the storm as well, some suppliers and shippers may be unaware of the threat and should be updated on how it will indirectly affect them.
4. Review the plan every year
Certain changes to your business or community may affect your hurricane response and it is important that these be taken into account. Your business should not neglect your emergency action plan until emergency strikes - it is vital to be constantly updating and reviewing the response.
While it may be impossible to avoid a hurricane, following these steps can mitigate any damage and ensure a successful future.
Storm Damage Tips for Florida Residents
Even the most prepared homeowners can be shocked at the aftermath when a storm strikes.
Living in Florida means growing accustom to heavy rains and unpredictable hurricanes. As we make our way into the heart of the summer season, it is more important than ever for Florida homeowners to be aware of the threat of storms and storm damage that can result. Hurricane season is tricky in the Sunshine State, since longtime residents tend to take them less seriously than they should. Being prepared, however, is by and far the best defense against a major storm or hurricane.
Safety is the most critical thing to be mindful of when a big storm is coming. Ensuring that your home and your family are well protected and prepared with things like non-perishable food items, bottled water, first aid kit, batteries, and flashlight is paramount. After you have made sure that your family is safe, however, it is also important to protect your home. The following are some important storm damage tips for Florida residents:
- Check your entire home for structural damage and be as thorough as possible.
- Take photos of any damage to your home, including your roof, both interior and exterior.
- Contact your insurance provider, those with a homeowner’s policy or a flood insurance policy may be covered for storm damage repairs.
- Be present during the inspection of your home with the adjuster.
- Do not do all of the storm damage repairs right away, as you should wait for a walk through with your insurance company. Only address essential repairs beforehand.
- Know the difference between a public adjuster, an insurance adjuster, and an insurance adjuster from your insurance company.
- Consider the Federal Disaster Loan Program.
- Contact storm damage repair and restoration professionals.
Even the most prepared homeowners can be shocked at the aftermath when a storm strikes. As such, it is important to be able to trust professionals following a major storm. At SERVPRO of East Davie/Cooper City, we are storm damage specialists dedicated to providing unmatched service to the members of our community. Call us today to learn more!
Protecting Your Home from Heavy Rains
From heavy winds to heavy rains, your home needs proper protection to survive big storms this summer.
South Florida homeowners are no strangers to heavy rains. As we move deeper and deeper into the summer season, it is imperative to take specific precautions to keep your home safe and sound in even the heaviest of rainstorms. While hurricane season has already started, we have yet to see our first major storm. The last few years have been known for hurricanes striking later into the season, so now is the perfect time to prepare.
The key to protecting your home from heavy rains is to do so proactively. Far too many South Florida homeowners fail to think about protecting their homes when the weather is nice. Then, when a major storm is coming they must rush around preparing the interior and exterior of their home. Something is inevitably missed or forgotten in those scenarios and that could lead to costly damage.
The following are some of the most important ways to protect your home from heavy rains this summer:
- Clear out your gutters
- Check the roof for any leaks
- Fix any damaged or broken shingles/tiles
- Trim any shrubbery or trees that are close to the home
- Inspect the doors, windows, and walls for any leaks
- Check the functionality of all shutters
- Ensure that your insurance coverage is appropriate
- Keep supplies like a first aid kit, canned foods, bottled water, batteries, and flashlights available
- Define a plan for bringing in your outdoor furniture quickly and efficiently
- Discuss an evacuation plan with your family
Storms in Florida can quickly turn from a minor concern to a major concern. With this in mind, it is extremely important to have a specific plan in place. If any of the above items have been on your to do list, now is the time to tackle them. From heavy winds to heavy rains, your home needs proper protection to survive big storms this summer.
As always, SERVPRO of East Dave / Cooper City is here for all of your water damage or storm damage needs. No job is too big or too small for our team and our storm damage experts are waiting for your call.
Providing Unmatched Customer Services Across South Florida
Are you looking for a restoration company that truly care about its customers? It’s time to connect with SERVPRO of East Davie/ Cooper City.
As a family-owned business, SERVPRO of East Davie / Cooper City is committed to providing unmatched customer service to South Florida residents. For the last 15 years, our independently owned and operated franchise has viewed the people of Broward, Dade, and Palm Beach counties as an extension of our family. For us, that means treating each and every job with a dedication to excellence.
We train our staff in fire damage, water damage, storm damage, and mold damage. From small residential projects to large commercial jobs, we handle every aspect of a remediation and restoration in the same way – with a meticulous attention to detail and a deep respect for our customers and our team members. In doing so, we are able to not only provide a superior service, but we are able to enjoy ourselves while we work. This has been a critical part of our success throughout the years.
With our IICRC-industry certification, we make sure that our staff is regularly trained and equipped with the knowledge and skills that it takes to handle water, fire, storm, and mold damage. In pursuit of continually fine-tuning our disaster recovery team, we go above and beyond for our customers. There are a number of benefits that set us apart from our competition:
- 24-Hour Emergency Services
- Highly Trained Restoration Technicians
- Faster to Any Size Disaster
- A Trusted Leader in the Restoration Industry
- Advanced Restoration and Cleaning Equipment
Are you looking for a restoration company that truly care about its customers? It’s time to connect with SERVPRO of East Davie/ Cooper City. Contact us today to learn more!
Commercial Water Damage
Flooding and water damage events at commercial properties are often complex with numerous issues that require a knowledgeable and flexible response. Whether we’re dealing with a relatively small water cleanup scenario or a large scale event, we work quickly to assess each unique situation and isolate the damaged area. In many instances, normal operations can continue in a temporary space while we restore your facility.
The goal of services for commercial water damage is to dry your business as soon as possible. Professional services from SERVPRO of East Davie/Cooper City utilize powerful equipment to extract the water from the business so that the surfaces are dry. Besides, the moisture must be removed from the air, and powerful fans can be brought into the business to thoroughly dry out the space. Monitors can be used to track the progress so that the fans and dehumidifiers remain on until the humidity level has been restored to normal. This ensures that all signs of moisture are removed from the business before the repair and restoration work begins.
Our Technicians are IICRC Certified and ready to go 24/7!
Call SERVPRO of East Davie/Cooper City 954-741-4321.